Medialyzer tracks TV ads with its AI-based image recognition technology, raised its 2nd round investment led by TechOne VC and twozero Ventures, with the participation of Kültepe Yatırım, Ünal Cem Sungur, and Behiç Uğuralp Pektaş. Medialyzer started to work with top advertisers of Turkey such as Türkiye İş Bankası, Modanisa, Vodafone, e-bebek, Avansas in a very short period, andaims to further its achievement in global markets with the new investment.

“Allows advertisers to maximize the impact of their media investments”

Medialyzer brings an innovative perspective to the traditional media with AI and image recognition technologies to eliminate measurement problems in the TV industry, and allows advertisers to maximize the impact of their media investments. TV Attribution product introduces data-oriented methods used in digital marketingto TV and radio advertisement and increases the return on investment.TV Trackingproduct ensures that all ads are reported in real-time while synchronizing the TV and digital media, enabling any brand to use their competitor’s mediainvestment to its advantage.

“Medialyzer aims to scale in the global market with the new features”

Medialyzer’s data collection technology can measure the long-term effects of TV ads by tracking TV engaged userson digital platforms,and it is also integrated intoGoogle Analytics, Adjust, Appsflyer, Facebook Business Manager, Twitter Ads, and Tiktok for Business.With the secured funding, Medialyzeraims to further accelerate its presence in global markets especially in Spanish-speaking and Eastern European countries,and introducenew products, namely Videolyzer, and TV Remarketing which will measure the impact of ads on VoD platforms, andmake the TV audience retargetable in digital media.

“We want to increase our presence in global markets with new technologies.”

Mustafa Güllü, co-founder and CEO of Medialyzer, said “We have gained the trust of the leading brands ofour country in just 18 months since our establishment, achieved to manage and increase the effectivenessof 50 million TL media budget per month. We want to increase our presence in global markets with new technologies that will accelerate the transformation of the media industry.”

Tarvenn is an Istanbul-based international investment and advisory firm. Tarvenn has an exceptional knowledge and experience in Turkey, Balkans, Central Asia, North Africa and CIS regions.

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